VeriSign experiences unprecedented success rate in sales from quality research conducted by PeopleForce
When VeriSign was preparing to launch a new product, it turned to PeopleForce to provide market research of its customer base. VeriSign, a leader in Internet security, serves hundreds of thousands of enterprises and needed to assess each for marketing information. A report of the data also had to be completed within a short time frame, a challenge PeopleForce met with record results.
The Challenge
VeriSign was preparing to introduce the Secured Seal Internet security verification system and needed to develop research on its existing customer base. Performing the project in-house would have proven too costly and time-consuming for the quality of research they desired for their sales strategy. VeriSign needed an alternative method to achieve fast, efficient results within a set budget and time frame.
The Solution
PeopleForce began the research project by classifying VeriSign’s hundreds of thousands of customers by industry using our patented process of modular workflow. Our skilled, onshore workforce worked in conjunction with the automated system, providing human judgment for greater quality control. After classifying customers by industry, we verified which of those entities were in compliance with VeriSign’s customer agreement, allowing them to produce a direct e-mail sales campaign.
The Results
PeopleForce was able to assess the vast number of customers in record time, providing accurate information in a relevant, usable report. As a result of the quality of research, VeriSign experienced an unprecedented 10% success rate cross selling to its existing customers.
